Lance Souter

FBA Coach & Moderator

Lance Joined FBA Masterclass in September of 2019 after seeing one of Tom’s Ads on Instagram, and launched his first product just as Covid hit in March 2020. Lance has been a lifelong entrepreneur from Edmonton, Alberta, Canada. He currently lives in Kelowna, British Columbia with his lovely wife and 2 kids. Having come from a family of entrepreneurs and family run businesses, helped propel Lance in the direction of being his own boss over the course of his business career. By being in over 27 industries, he learnt the value of hard work, perseverance, integrity and the value of a dollar. During the start of the 2020 Pandemic, Lance’s other businesses including in Entertainment started to shut down. At that time, Lance really dug into his FBA business and followed the Masterclass course to a tee. By learning the core principles in the course, Lance was able to scale his first product to a constant monthly revenue of $15-20k/month. After hearing about Lance’s success story and business experience, Tom hired Lance to be a part of the team. Fast Forward To today - Lance has 4 brands on Amazon in the Automotive, Arts & Crafts, Skincare & Supplement categories. Lance assists over a dozen students through the VIP coaching program and answers countless questions in the FBA Masterclass Facebook Community. Favourite Quote: “What doesn’t kill you only makes you stronger”Favourite Thing to Do Other Than FBA: DJing & Music ProductionFavourite Food: P.I.Z.Z.A

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