You can improve your product listings by using a comprehensive, tailored Amazon keyword list. Being indexed and ranked for as many relevant keywords as possible is critical to your success as a seller because search is the major method customers identify things on Amazon. However, rushing through Amazon keyword research can cause a lot of pain and limit your optimization's capacity to increase overall profitability and sales volume.
Due to increased competition in recent years, extensive Amazon keyword research that includes both long- and short-tail keywords significantly influences overall Amazon sales and profitability. As a result, you'll need to target more than 10–25 keyword phrases to generate product sales.
On Amazon, keywords function differently than on Google. You may focus on product ranking, which looks at keyword phrases. Once you've indexed for terms that make up the longer keyword phrases, your clients might enter into the Amazon keyword search field. Consider individual terms that make up lengthier sentences for organic Amazon SEO.
Then you'll consider keyword phrases when optimizing your Amazon PPC campaigns and launch strategies. For organic Amazon SEO, you want to make sure you're incorporating additional keywords, independent of the order or grouping the customer types in the Amazon keyword search bar.
It's also worth noting that frequency isn't a product ranking criteria for Amazon SEO. As a result, using the same keywords several times in your title, bullets, and backend search terms will not convince Amazon that your item is a good fit for the customer search queries. Amazon largely considers conversion history, but it also considers several other indicators.
What are Amazon keywords?
How do people search for their goods on Amazon? Using a search engine! The keywords are the search terms. The particular search terms inputted by searchers to articulate their item of interest are keywords. A keyword phrase links a shopper's search engine and your product page.
Finding the best keywords to utilize in your product pages related to your items and what buyers search for when looking for products similar to yours is known as Amazon keyword research. Once you've researched and found the most relevant keywords, you can incorporate them into your listings to improve their SEO rankings.
What are the benefits of using the appropriate keywords?
It improves the product visibility of your product listing in Amazon's search engine. The best keywords are indexed for your product. The product listing is provided on the Amazon search results page with the keywords based on the important keywords in the product listing and the backend search terms.
When you use the best keywords in your Amazon listing, you're effectively "speaking the same language" as the Amazon shopper. As a result, your product might be organically noticed and recognized by the searcher interested in your space by matching the main keywords related to your product listing.
The appropriate Amazon keywords connect the dots between your product and the customer search queries. Additionally, the customer gains a thorough understanding of your product. Let's look at Amazon keyword research approaches that can help you boost your Amazon strategy.
How to Use Amazon Keyword Research to Your Advantage
1. Seed Keywords
Create a list of 4-5 seed keywords, terms that simply define your product. Next, consider synonym search terms that people might use to describe your goods for the others. Finally, consider how you would explain your product if you only had a few words at your disposal.
Looking at the top five or so highest-ranking products that come up when you search for your first seed keyword is a fantastic technique to come up with seed keywords. Then, you can conduct a reverse ASIN lookup on those items to see what keywords they're ranking for. You can run reverse ASIN searches in any free Amazon keyword tool.
2. Use long-tail keywords
Seed keywords are short search terms that are directly related to your Amazon business's main theme or area. Long-tail keywords are usually related to the smaller sub-topics of your Amazon business. As a result, matching your target audience's search intent to long-tail keywords is significantly easier. As a result, long-tail keywords typically receive less traffic, but they often have a higher conversion rate because they are focused on a certain topic or product.
3. Expand Your Keyword Reach
You can utilize your seed keywords to create a longer list of prospective keywords to include in your listings once you've decided on them. You can achieve this in a few different ways. Begin by using Amazon's search bar, which is a fantastic free Amazon keyword research tool. Amazon will offer you a huge list of related keywords if you enter your seed term. Do this for all of your seed keywords, and make a list of all of Amazon's suggested searches as prospective keywords.
4. Take a look at your Google results
Despite the fact that more potential customers start their search on Amazon than on Google, 35% still Google a product before searching Amazon. Therefore, if your website ranks on the first page of Google for any certain keywords, you should use those phrases in other selling channels, such as Amazon.
5. Use Complementary Products
Every Amazon offering has a section at the bottom that reveals what other products shoppers frequently buy in addition to the one for which the Amazon listing is for. Include keywords relevant to complementary items in your bullet points, product description, or backend keywords. Customers will come to you who aren't specifically looking for your goods but whose searches indicate they might be.
6. Make use of an Amazon keyword tool
While manual research might help you get started, you should definitely invest in a solid Amazon keyword research tool. Any free Amazon keyword tool generates a big list of relevant keywords that you can utilize and generates a wealth of useful data on all of those phrases. Additionally, an Amazon keyword research tool can tell you how many people are looking for each keyword and how difficult it will be to rank it. Finally, when conducting your search, look for terms that include high levels of organic traffic and competitiveness.
7. Low competition and medium traffic
These are the Amazon keywords on which you should concentrate your efforts because they will provide you with the best return on investment in terms of driving traffic to your listing. You can choose from various Amazon keyword research paid or free tools. Here are a few to look into:
AMZDataStudio
Merchant Words
Google Keyword Planner
Helium 10
Sonar
Keywordtool.io
8. Add Keywords to Your Product Descriptions
When you begin to incorporate keywords in your listings that you want to rank for, you must be careful where you place them. There are a lot of high-impact locations that can help you improve your product ranking. The product title is the first place to include Amazon keywords but bear in mind that there are no long titles on Amazon since the titles must be under 200 characters. That implies you can only use the most relevant terms.
The brand name, size, color, material, and the primary feature should all be included in the title. Sticking to that formula is a good idea because any keywords that don't fit in the title can be used elsewhere. However, it's a bit of an art to incorporate keywords into your product description and bullet points. You want to utilize as many keywords as possible, but not so many that they confuse readers to convert.
Amazon's backend keywords field is another important place to employ keywords. It is where you place keywords that won't be visible by customers but will be indexed by Amazon and impact your search rankings. It is a nice area to insert keyword variants (including misspellings) so that your product content doesn't get too repetitious. Customers looking for synonyms to your keywords (or spelling your product name incorrectly) can still identify your listing.
9. Continue to update, analyze, and improve your keywords
Amazon keyword research isn't a task that is completed in a single sitting. Instead, you should conduct new Amazon keyword research regularly to check if any new keywords are generating traffic for things similar to yours.
You could also experiment with different keywords and positions to discover which ones bring in the most visitors and conversions. It is important to have an Amazon keyword research tool that allows you to check and determine if your keyword research technique is effective and make changes if necessary to bring in more traffic.
Key Points to Consider When Conducting Keyword Research
Because Amazon keyword research and SEO are sophisticated issues, you can follow all of these processes and still not see outstanding results. However, if you're still having trouble, the following considerations might be able to help you improve your keyword research skills.
1. Do You Have Access to High-Quality Keyword Data?
Numerous Amazon keyword tools are available to assist you, but they are not all created equal. The keyword research tool you utilize should be Amazon-specific. While many free tools are available to study SEO for various search engines, Amazon keyword research tools will provide you with superior results.
2. What is it that your competitors are doing that you aren't?
If you need help with your Amazon keyword strategy, turn to the experts; Your competitors' top-selling products for the keywords you're targeting. It is yet another reason to make sure you're utilizing an Amazon keyword tool. In addition, you'll be able to conduct reverse ASIN searches on your competitors to gain insight into their keyword strategy.
3. Are people looking for products similar to yours?
Even if you have the top-ranking Amazon listing for all of your keywords, it won't benefit you much if those keywords don't get much traffic. Analyzing keyword data can assist you in selecting keywords that are both relevant to your product and have a large volume of searches. It can be difficult if you market a highly specialized product. By doing further study, you will uncover keywords that are still relevant to your unique product but will draw customers' attention to your Amazon listing.
4. Are your keywords confining you to a particular market?
Amazon has many worldwide marketplaces, allowing businesses to sell their goods to clients all over the world rather than just in their home country. However, if you're selling in an Amazon marketplace outside of your native nation, you'll need to conduct keyword research relevant to that country.
You can't simply copy and paste keywords that work in the American market into an Amazon listing for the Canadian or United Kingdom market and expect them to succeed. Despite the fact that those countries are predominantly English-speaking, regional distinctions mean that the most-searched keywords are likely to differ.
Frequently Asked Questions(FAQs)
1. Is there anything I should avoid doing in terms of Amazon SEO?
When you use less-than-ethical SEO tactics to try to manipulate your page ranks, this is known as black hat SEO. Avoid keyword stuffing, buying links, spam and leaving negative evaluations on competitors' pages to lower their page ranking. If you apply black hat practices, you might gain a short-term increase in rankings. However, the disadvantages aren't worth it.
Black hat tactics break Amazon's Terms of Service. For example, suppose Amazon discovers you tampering with the algorithms. In that case, they may reduce your ranking in the search results, completely remove your listings from the search results and your account may be suspended or closed permanently.
2. What Is the Relationship Between PPC and Amazon SEO?
When it comes to Amazon keywords, you need to consider sponsored search results from Amazon's SEO; Pay-per-click (PPC) campaigns. You can use Amazon PPC campaigns to skip over additional product listings. You pay a charge every time someone clicks on your sponsored listing, and in exchange, you receive a top spot for a certain term. Of course, there's no assurance that purchasers will click on your item, but some Amazon sellers employ this strategy in addition to their organic search results.
3. What information should I add to the Amazon product listing description?
Use bullet points in the "Technical Details" section to make the most of this area. Answer questions like, "What makes your product unique?" and "What are the primary aspects of your product?" You should also include a brief description that includes keywords not found in the title.
Amazon Keyword Research Guide
Learn how to find your first winning product by watching this training below.
