The Ultimate Guide For Amazon Tools for Sellers

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E-commerce operations require a significant investment of time, money, and energy. While entrepreneurship is risk-taking, it would be wise to use Amazon tools for sellers rather than risk profits.

While running an Amazon Business, you can access dozens of innovative and potent tools, each of which may help you take your company to the next level. Some are free, while others have paid tiers with premium features that might be valuable as your business expands.

What Are Amazon Seller Tools?

Amazon seller tools are designed to help you get started quickly by making product research, keyword research, marketing, and inventory management more effortless. You can use these tools to automate processes, analyze data, make predictions, and optimize your business.

There is no harm in continuing to use established procedures in the business. But as we all know, in the e-commerce world, nothing stays the same for very long, and the companies that can best adapt to their environment will ultimately succeed.

You can monitor the alterations and developments that are reshaping the digital market using Amazon's seller tools.

Best Amazon Seller Tools

Product Research Tools

1. Helium 10

Helium 10

Helium 10 is one of the best Amazon seller tools for listing optimization, keyword research, and product sourcing.

With the software's 22 built-in tools, sellers can reliably offer their products and run their stores. Helium 10 contains everything you need to thrive on Amazon, whether you're a veteran or just starting out in online sales.

For instance, the Black Box tool from Helium 10 enables you to browse over 450 million products and identify the most lucrative ones to market.

Additionally, their trends tracker tool enables you to see which products are incredibly popular so you can grab the opportunity and increase sales.

2. Jungle Scout

Jungle Scout

More than 400,000 Amazon sellers are currently using Jungle Scout. The following are the primary features of product research and sourcing on the site:

  • You get a catalog of all 475 million items available on Amazon. You can sort the data in various ways to help you zero in on the most promising product opportunities, such as market segment, sales rank, sales forecast, and level of competition.
  • A product monitor that keeps tabs on stock, price, and sales rank to provide you additional insight about your product of choice.
  • You can access a unique supplier database when searching for companies that make goods, comparing their prices, and more.
  • An Amazon keyword research tool that displays consumer search trends, product rankings for those trends, and PPC expenses.

In addition to functioning as a web service, Jungle Scout has a Chrome extension.

3. Amazon Seller App

Amazon Seller App

The Amazon Seller App, like most Amazon seller tools, offers various options to meet any seller's requirements. The software can determine the best keywords for your listings and optimize them for maximum product exposure.

Overall, Seller App is a comprehensive piece of software that offers all of the fundamental components an Amazon seller needs to succeed in the marketplace. They provide a 7-day free trial, so you can test their tools and decide whether their software fits your requirements.

Amazon Keyword Research & Optimization Tools

4. Google Keyword Planner

Google Keyword Planner

Using the Google Keyword Planner to increase the effectiveness of your Google Ads is a simple and accessible approach.

This free Amazon keyword tool displays data on monthly search volume, price prediction, competition, and similar keywords to help you optimize your pay-per-click (PPC) advertising campaigns on Google to attract customers via organic keywords.

If you do your keyword research properly, you can increase your Amazon sales while decreasing ad spending.

5. ZonGuru


There are 15 different features available in ZonGuru. You may find information on products, monitor your Amazon sales, look up relevant keywords, and send follow-up emails, among other things.

The keyword research tool is quite useful. It helps determine statistics like how much money a particular term brings in, how often people search for that keyword, and how difficult it is to rank for it.

Amazon Accounting Software and Bookkeeping Tools

6. QuickBooks


Quickbooks will streamline keeping tabs on and filling orders from your integrated sales channels. It also facilitates real-time inventory management across your stores and storage facilities. Quickbooks may sync with your online store's financial data to track sales, purchases, and taxes.

7. Taxomate


Are you having trouble matching your Amazon deposits to your bank statements? With Taxomate, your online store's seller account can link automatically to your books. This app can export your Amazon seller central settlements to accounting software like QuickBooks, Wave, or Xero.

Amazon Analytics Tools

8. Amazon FBA Calculator

Amazon FBA Calculator

One of the best free resources for selling on Amazon is the Amazon FBA Calculator. It displays costs, profit margins, and real-time cost comparisons for various techniques.

You can access this feature from within your Amazon Seller Central dashboard. After settling on a product, it's a good idea to log into your Amazon Seller Central account and use the calculator to get a feel for how much money you'll make from each sale.

9. AMZTracker


AMZ Tracker is an SEO toolkit created to improve your product's position in the Amazon search results for specific keywords. Its various features include sales tracking, an on-page analyzer, an ethical review club, and keyword rank tracking.

Sourcing/Importing Tools

10. Alibaba


When you've settled on a killer product to sell on Amazon, the next step is to find a reliable supplier. Alibaba, frequently called the "Amazon of China," is one possibility. It provides you with direct access to thousands of manufacturers and suppliers all over the world.

11. Freightos


One of the significant obstacles for online retailers when ordering from China or anywhere else abroad is transporting the product from the factory to the retailer's warehouse or Amazon's FBA facility.

Freight forwarders can help with this. To get the best pricing and service, use Freightos to request quotes from several freight forwarders.

Amazon Bulk Upload Software Tools

12. Linnworks


A platform for commerce automation called Linnworks enables wholesale vendors to effortlessly and automatically run their online business.

This vendor app gives you complete visibility over your sales and operations channels. It also provides a centralized hub to manage your multi-channel store's stock, orders, and shipping.

13. Ecomdash


With Ecomdash, you can manage your online sales channels from a single web app. Ecomdash makes it simpler for you to manage your retail operations by transmitting and receiving data from online sales channels, suppliers, and fulfillment centers.

Amazon Product Launch Tools

14. AMZDiscover


With the click of a button, you may identify reviewers and potential buyers on Amazon using our online search engine. Simply copy and paste the URL of an Amazon product listing, and AMZDiscover will instantly display all the product reviewers. You can view their name, email address, helpful votes, reviewer ranking, and contact information.

15. Viral Launch

Viral Launch

The software resources offered by Viral Launch provide a wealth of information that can be employed in your Amazon FBA business. You should check out this site for one beneficial tool known as Market Intelligence. Market intelligence rates your product concepts and informs you of the profitability of each one.

Amazon Feedback Management Tools

As an Amazon FBA vendor, it is also crucial that you pay attention to feedback left by your customers.

Positive reviews from previous customers are essential for increasing your listing's visibility in Amazon's search results and for persuading new consumers (also known as conversion rate optimization or CRO). Here are feedback tools to consider.

16. AMZFinder


AMZFinder provides a convenient means of automatically emailing for reviews and provides 500 of them per month at no cost to you. The free plan should be sufficient for a beginner seller. However, paid options are available and will allow you to send more than 500 emails per month.

17. Feedback Whiz

Feedback Whiz

To improve your online standing, you should increase the number of favorable evaluations and minimize the negative comments. One of the most excellent tools for these jobs is FeedbackWhiz.

FeedbackWhiz is cutting-edge software that automatically records and analyzes customer comments. It's possible to keep an eye on customer comments and quickly address any concerns that arise from poor evaluations. Apart from that, it allows you to send automated emails to customers.

Amazon Price Monitoring Software

18. Teikametrics


Teikametrics is an integrated system that provides access to advertising, inventory, and market intelligence capabilities in a streamlined interface. Advertising budgets are stretched farther with the help of Flywheel 2.0's AI by maximizing return on investment.

19. CamelCamelCamel


FBA users can benefit greatly by installing the CamelCamelCamel Google Chrome extension. The plugin keeps you up-to-date on the most recent changes in product prices and sales rankings. It can also notify you when the cost of an item you're interested in has dropped.

Amazon Refund Management Tools

20. Refund Pad

Refund Pad

Refund Pad will alert you to any Amazon refunds to which you could be entitled. Simply import your data from your Amazon Seller Central account, and the program will highlight potentially reimbursable items. It's simple to use Refund Pad to create a report you can send to Amazon.

21. Refunds Manager

Refunds Manager

Are you consistently processing refund requests? Refunds Manager is a specialized seller tool that submits customized claims with Amazon FBA on your behalf to assist you in getting your money back.

Amazon Inventory Management Software

22. SellerActive


You may save time, effort, and money using SellerActive, a channel management software. Use this tool to get better-automated repricing and coordinate your listings across your sales channels. Your inventory is updated automatically anytime you make a sale, thanks to its Multichannel Inventory Syncing feature

23. GeekSeller


With GeekSeller, your order and stock management tasks will be handled automatically. Using this app, Amazon sellers can easily make their products unique and manage their inventory.

GeekSeller provides a platform for growing your brand's online visibility and resolving problems with the Amazon marketplace.

Amazon Repricing Software

24. Informed


Informed is a repricing solution driven by AI that aims to assist merchants on Amazon and Walmart in competing for the desired Buy Box and automatically enhance sales. If you use this repricing tool, you'll never have to adjust your prices again manually, and you can instead focus on maximizing profits.

25. Repricer


Repricer is an Amazon repricing tool for Amazon sellers designed to help merchants beat out the competition and secure the coveted Buy Box. You may set your prices once and have them appear on eBay, Walmart, Magento, Shopify, BigCommerce, and even more.

The software reacts instantly to help you win the Buy Box when one of your rivals offers a deal or runs out of stock.

You can also establish guidelines to compete with other sellers and learn more about your top 10 Amazon Buy Box competitors. Repricer provides a free, fully functional 14-day trial with all its features.

Amazon PPC Management Software Tools

26. Cash Cow Pro

Cash Cow Pro

If you're a seller who values data collection over everything else, you could find that Cash Cow Pro meets your needs.

While not as powerful as other platforms like Helium 10, Cash Cow Pro still delivers a wealth of information, such as conversion rate, real-time sales, profits, promotions, refunds, keyword rankings, and more.

In addition, you can track sales and inventory with ease and send out automated emails to clients to boost your star rating.

27. ZonTools


ZonTools is an easy-to-use, powerful Amazon seller tool that monitors advertising expenditures, optimizes bids in response to timing, margins, and competition changes, and automates PPC campaign creation and management.

It's an option for Amazon sellers who don't want to spend as much money or don't have as much technical expertise as Teikametrics or Helium 10. The starting price of $9 is unbeatable compared to the competition.

Outsourcing Tools for Amazon FBA Sellers

28. Upwork


Upwork is another platform where you can find freelancers to work on projects for your company. Discover skilled artists and helpers like listing copywriters, photographers, and product researchers.

If you need assistance finding a freelancer who is a good fit for your company, you can always consult with a talent scout.

29. Fiverr


An Amazon FBA seller often has to switch between several roles. You are the listing builder, product sources, product researcher, and many other roles.

Many skilled freelancers and virtual assistants are available on freelancer websites like Fiverr that can help with various projects.

Education Tools

30. Amazon Seller University

Amazon Seller University

Seller University is a hub for all things related to selling on Amazon, including how-to videos, articles, and the latest information on how to ensure compliance with Amazon's TOS. Any business, from startups to well-established names, can use the site's information to grow its presence on Amazon.


It's crucial to think about the long term when making decisions like which Amazon seller tool to use. There are many excellent tools available that can support you on your path to becoming an Amazon seller. Check out our top 30 options to up your Amazon game from the list above!

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