If there is one thing you can expect from TikTok, it is to get lost exploring videos in so many niches. One main niche is Amazon product recommendations from brands and influencers. As a video-sharing platform used by over 50 million US users daily, there is always a chance your Amazon product will go viral. In this article, we will discover Amazon products that went viral due to TikTok videos, plus top TikTok strategies you can use to reach more people.
Amazon Products That Went Viral Due to TikTok Videos
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The line 'TikTok made me buy' is commonplace with millions of Amazon buyers who use TikTok. This is because TikTok, a short-form video-sharing platform, is the new driver of e-commerce sales. The platform has founded hundreds, if not millions, of influencers who review products they use daily, and the reviews quickly spread to reach millions who then rush to buy the products.
Before we discuss the Tiktok strategies you can use as an Amazon seller to improve sales for the long term, here are some examples of products that went viral, also called viral TikTok finds.
This product went viral after a TikTok user posted a video of their cat nibbling uncontrollably into the catnip jar. Since then, the video has been watched and liked over 4.3 million times. As a result, the product sales hiked, and with more people buying the herb for their cats, the product rating improved. Today, the product has a 4.5/5 stars rating on Amazon from over 25 000 buyers.
Image source: Cat Crack
As a video-sharing platform, Tiktok is the best place, besides Youtube, for makeup lovers to learn what to use for their beauty routine. This Maybelline New York Sky High Washable mascara was publicized by a TikTok user in 2020. In the video, @jessica.c.eid applied the product onto her natural eyelashes to reveal better length and curling.
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With the instant dramatic results, the video quickly went viral, with over 1 million views and likes. In another instance, a Tiktok user, @kspader79, reviewed the same mascara after watching @jessica.c.eid's video to reveal the same instant results. The second video garnered over 5 million views. Likewise, the sales for the mascara hiked on Amazon, with more than 91 000 users giving it a 4.5/5 star rating.
These leggings started going viral when users discovered they give a butt-lift effect. A user, @abbieherbert, wore them to surprise her husband in a video with over 2.6 million TikTok likes. As a result, the sales on Amazon peaked at over 4279% between January 2020 and August 2021. The high-quality leggings have garnered a 4.2/5 rating from over 86 000 buyers.
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Teenagers make up a big percentage of TikTok users globally. So, when a user posted a video of these LED lights, it gradually attracted over 474 000 views, with most of the users looking to get their hands on the strips.
With the lights affordable, easy to install, with remote control, and offering many lighting colors, the demand for the lights also soared across Amazon. For instance, the DayBetter brand recorded 4.5/5 stars ratings from over 12 000 buyers.
Image source: DayBetter
Tiktok has many ways of showing users content, one of which is a label called Oddly Satisfying. Under this label, product recommendations are designed to help viewers buy the products that make tasks easier and neater to complete. For example, a user, @corripowel, posted a video of a watermelon slicer in one viral video. The product is designed to cut a watermelon into smaller, cube-shaped pieces that are easy to bite and neat to present.
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This video was viewed more than 211 000 times, ultimately improving Amazon sales. On Amazon, the slicer has 4.5/5 star ratings from over 5600 buyers.
TikTok is a powerful platform for users looking to up their skincare routine. As a result, too many beauty products are recommended every day, such as this peach foot peel mask from Plantifique. The product was publicized by @arainalucidonio in a video detailing the steps she followed to remove dead skin and calluses.
Image source: Plantifique
The video was watched and liked more than 9.9 million times, with most viewers proceeding to purchase it on Amazon. While the foot peel is available with different natural ingredients, the peach mask is most popular, with over 30 000 people giving it a 4.5/5 star rating.
Another viral product on TikTok is a shower head that filters unwanted minerals in the water. These showerheads filter minerals in hard water to make it softer on the skin and hair, and there have been many videos of Tiktokers sharing their best ones.
Image source: Amazon
For example, this Zen Body showerhead, reviewed by @cherishandfavor, shows how the product filters unwanted minerals while allowing the user to change the water pressure. On Amazon, the product has many 5-star reviews from satisfied users.
Top TikTok Strategies to Use to Boost Your Amazon Sales
TikTok is a powerful platform that you can use to improve your Amazon sales, especially as a new FBA seller without a big marketing budget. For this, you only need to understand the best strategies to use. Here is what you need to know.
What is TikTok?
It is a popular social media platform that started as a lip-synching video app. TikTok is owned by a Chinese company called Byte Dance, which also owns Douyin, the Chinese version of TikTok. When it started, TikTok users were mostly Gen Z and millennials. However, the platform's usage has evolved to encompass most age groups, thus making it an ideal place to market your Amazon products to users who are ready to buy.
Are you wondering how TikTok users are ready to buy your products? Here is how.
Why is TikTok an ideal place to market your brand and products?
According to this Statista study, US TikTok users spent around 858 minutes monthly surfing on the platform in March 2020. Considering TikTok is the fastest growing social media platform according to Oberlo, the number is definitely higher now. And since TikTok is still a video-sharing platform, it has become the best place for people to find tips on how to use various products.
As a result, most TikTok users who learn how to use products end up wanting to buy them, thus, leading to popular trends such as #amazonfinds, #amazonmusthaves, and #tiktokmademebuyit. These three trends have billions of views each, which tells you the platform is ideal for marketing your products.
Image source: tiktok.com
Image source: tiktok.com
Image source: tiktok.com
Now that you know people are ready to purchase your Amazon products, you need the best social media marketing strategies to reach a bigger audience.
Best TikTok Marketing Strategies for Amazon FBA businesses
Ready to start making money as an FBA seller? Use these TikTok strategies for marketing.
1. Create a good product inventory
Before joining TikTok as an Amazon brand, you will need to have the products TikTok users are looking for. One way to understand what you need to sell is by following the Amazon trends on Tiktok to see what people are buying.
Fortunately, TikTok has different categories where you can post your products or information about your products. These include, among others:
- Fitness and Sports
- Beauty and Skincare
- Home Renovation & DIY
- Recipes and Cooking
- Outdoor Activities
When you have the best products that TikTokers are looking for, you can start marketing them as follows.
2. Create a TikTok account for your brand
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Signing up on TikTok is fairly easy on either your smartphone or desktop. It is best to use a username that people can identify with, especially if you also use other social media accounts to market your business. For instance, you can sign up with your brand name if you sell branded products or use the name of your Amazon store for better visibility. In addition, post your Amazon seller link on the Bio so your followers or viewers can use it to buy your products.
Finally, it is also better to switch to a Pro TikTok account. For this, you can choose a Creator or Business account. These two TikTok accounts give you more information regarding your posts, including detailed analytics and monetization opportunities.
Since you are looking to grow your Amazon FBA business, you might want to consider the Business account that allows you to provide more information about your Amazon storefront and provides more performance and advertising analytics.
3. Start creating marketing content
Image source: forbes.com
As TikTok is a video-sharing platform, you can start creating powerful marketing videos for your products. You can use your smartphone to create clear videos if you don't have expensive cameras. When creating the videos, keep them entertaining to keep your viewers engaged. For this, you might need to resist being too salesy by using the best fun captions, hashtags, soundtracks, and filters.
TikTok uses an algorithm that shows users their most relevant content on their home page, also called the 'For You' page. So, every user has a unique For You page from where they start surfing. This is how they find your content or products. So, it is important to design your posts to reach most people, which is where hashtags, sounds, filters, and interactions come in.
As seen above, you can use three main hashtags for your uploads since they are related to Amazon products. Besides those, you can also find other hashtags relatable to your small business, such as #smallbusinesschallenge. Also, depending on the content you upload, you can use catchy hashtags such as #DIY, #beauty hacks, and more. You can also use trending songs for your video soundtracks, as this type of upload will appear to anyone searching for that song.
Finally, it would be best also to keep your captions interesting. TikTok marketing works like word-of-mouth marketing so that you can reach as many people as possible. One way you achieve this is by using captions users find interesting or informative to share with other users.
4. Engage your viewers
You will likely start getting views immediately when you use the best captions and hashtags for your videos. When you get views, it is crucial that you engage your audience by replying to their comments and answering their questions.
Besides comments and questions, good TikTok videos will also earn new followers. So, you will also grow your business and sales better if you keep some posting consistency. To grow your Amazon business, it is best to ensure you post at least one video daily. Luckily, Tiktok allows you to post as many videos as you want, so you can also choose to market several products each day, especially if you have a large product inventory.
5. Use TikTok influencers
The next best Tiktok strategy is using influencers to review your Amazon products. Generally, influencers have many followers, so using one can present your product to millions of people in a few days. In addition, unlike when you've just started using the platform for marketing, TikTok influencers know how to present their content, so it feels organic and less salesy. You can use TikTok's Creator Marketplace to find the best influencers for your niche.
6. Explore TikTok Ads
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Like other social media companies, TikTok has an ad system you can leverage to grow your Amazon FBA business. With TikTok ads, you can choose the target audience you want to reach.
You can choose between two types of ads; self-service ads and Ad-manager assisted ads. If you choose the first option, TikTok will display your videos on the most compatible For You pages. These ads will blend into a user's content without feeling too invasive.
The Ad-manager assisted ads are more direct and appear as branded hashtag challenges, TopView ads, branded takeovers, and branded effects.
To access the ad offers, you need to have a Business account. Then, you can start creating different campaigns for goals such as reach, traffic, sales, or brand awareness, among others.
Featured image source: youtube.com