Tools & improvements

Helium 10 vs. Jungle Scout: A Comprehensive Comparison

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If you are doing product research and solely relying on tools like Google trends to change engineer demand, it can be tough to maintain a lead. These manual processes can be time-consuming, and they will not provide the in-depth information needed to make an astute decision. Instead, various product research tools will make your job a bit easier and increase the chances of running a successful online business. So if you have been wondering which one is better: Helium 10 vs. Jungle Scout? Then you are in the right place.

What is Jungle Scout?

Jungle Scout is a powerful Amazon products sourcing and research tool. This tool takes all the hard work and uncertainty of finding endearing products, then acts like a financial command center. The Jungle Scout tools have amazing features, and most Amazon FBA business sellers use them to research products, launch and relate with suppliers.

Jungle Scout

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This product research tool is one of the most popular for Amazon product research, supplier sourcing and keyword research. The tool is more user-friendly, and it will keep it borderline easy to comprehend and operate. Again, the tool gives you data accuracy to easily compare products.

The Jungle Scout Supplier Database is another amazing feature that this tool has. The feature will provide instant, unfettered access to quality and vetted suppliers. Basically, it will show essential data like client volume, existing clients, number of assured shipments, and compare quotes. The best bit is that it will make your product better faster and by someone you trust.

The Jungle Scout Opportunity Finder is another great feature within Jungle Scout's interface. This feature will help find unique niche products with high demands, high margins or even low competition. Again, with most keyword research tools, you can easily use Scout to get the trending keywords to know what people are buying the most.

It also has a Chrome Extension that acts as a bridge between Amazon and Jungle Scout, built into your web's favorite browser. Therefore when you are searching for any products on Amazon, you will get helpful metrics and information in a single click. Essentially using the chrome extension helps an amazon seller have the opportunity to improve their organization


  • It offers the most affordable plans with full features.
  • It has an intuitive interface that is easy to learn and use
  • Higher accuracy rates
  • It offers a comprehensive training library
  • It has a chrome extension that helps an amazon seller improve their organization
  • Helps discover emerging trends and profitable product niches
  • Provides sales data or estimated sales of almost any Amazon product
  • Provides keyword research for almost any Amazon product
  • It enables you to compare sellers, strategy, and relevance to get various rankings.


  • It does not have a mobile app
  • Jungle Scout is not a free tool
  • It doesn't have a free extension
  • limited features

What is Helium 10?

Helium 10 is an all-in-one software that covers everything that Amazon FBA sellers need, including product research, SEO, fraud protection, listings optimization, lead capturing, and product launches. In addition, this tool provides a wide variety of features that can help anyone excel on the Amazon platform.

First off, it has a Black Box which is a keyword research tool that allows you to conduct a keyword search by helping you find high-ranking keywords. This way, you can easily keep track of your competitors and better understand their strategies. The best bit is an option to identify trends and pinpoint what makes the product pricey.

What is Helium 10?

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It features a magnet, a keyword expansion, and a research tool used to expand your keyword list. This tool has the largest database of functional search words in the market. It drastically boosts the chances of driving easy traffic and shows you High-volume terms, Related keywords, High ranking keywords, Competing products, Actionable keywords, Word frequency and top products.

Anther amzining feature of the helium 10 is the Frankensetein. It generally takes many mismatched parts and revolves them into a lean, mean fighting tool. This way, you will b able to save time and improve your Amazon rank. Since keyword lists have many words, most of which are duplicates, you will use the Frankenstein to pore over your spreadsheet cleaning.

This product research tool has scribbles that will help optimize your listing to outrank everyone. In addition, this tool ensures that you never miss a keyword, making optimization super easy. You will only need to enter your keywords and write your listing, then scribble tracks the words you used and detach them from the list.

Additionally, it has an x-ray and a bird's-eye view from the browser. Picture having a bird's-eye view of potential ROI, profitability, reviews, ASINs, ads analytics and inventory as you browse Amazon. Basically, the X-ray tool provides all the information you need to be calculated to make great decisions.


  • Provides a free chrome extension to work with.
  • Offers a free plan for 30 days to try different premium features.
  • It is a great marketing suite with the proper tools to run any Amazon business.
  • Has the highest accuracy rates
  • Provides data-driven plans according to the goal
  • Remarkable customer support
  • Provides a complete database to help with learning


  • It is a pretty expensive investment
  • It takes a lot of time to learn, understand, and get used to the tools

Helium 10 vs. Jungle Scout

Understanding the differences between Helium 10 vs. Jungle Scout is essential to deciding which to go. The two are considered Amazon product research tools to help you fight for the number one spot. Consequently, the two keep updating and adding new features, retaining competitiveness and changing their pricing structures.

Typically the two tools will help any Amazon business sellers locate potential opportunities for products. So if you have been wondering which to go for: helium 10 vs. jungle scout, let's dive in and find out.

1. Features

a) Unique Features Of Jungle Scout

The first unique feature of the Jungle scout is the Supplier Database. This feature allows you to find verified sellers or competitors on Amazon. You will also have the ability to spy on them and move effectively. The best bit is that this option is available on the dashboard, and it is super easy to use.

The other unique feature of the Jungle scout is the giveaway platform. You are launching a new product, and the giveaway provides you with different ideas and options. It makes it easy to improve sales history or even seek some promos. Additionally, you can curate it to meet the sales with the giveaway.

b) Unique Features Of Helium 10

Like Jungle Scout, some Helium 10 features are only exclusively available for their users. The first feature that sets Helium 1o apart from Scout is the refund genie. If you have issues learning how to get your refund of the losses like product damage, the refund genie is very helpful. Typically, the Refund Genie will help you find mistakes or errors on Amazon and showcases the right method to get your refund.

The other feature is the Competitor Keyword Spy. This feature will analyze the SEO, keyword strategies and organic endeavors. Therefore you will be able to use the PPC automation tool to check out the PPC campaigns, adverts and any other organic integrations.

2. Accuracy

Since both the Helium 10 and jungle scout rely on data to give strategies and insights, it is essential to know their accuracy regarding the task. They both have the highest accuracy, but there are some differences.

a) Jungle Scout Accuracy

When it comes to accuracy, Jungle Scout has a higher margin of conquest and a lesser margin of failure. Typically it has a success rate of around 80 to 85 %. This means that it has only a 5% chance of product failure, a 5% chance to sell only half of what it predicts and a 5% chance that there will be a third of the expected sales. Again because of the ease of use and limited tools the Jungle Scout offers, it does not require riveting learning like in the case of helium 10.

b) Helium 10 Accuracy

Helium has an accuracy rate of around 70 to 80 %, lower than the Jungle scout. This means that there is around an 8% chance of product failure, an 8% chance for the product to sell half the amount it predicts an 8% chance that it might sell around a third of the predicted sales. Nevertheless, you should know that this could worsen based on your mastery of using Helium 10 tools in the market.

3. Ease of Use Section

This section is mostly very important for beginners. It would even help if you aimed at getting an easy-to-use and user-friendly interface. It can be overwhelming if you get a product research tool with a complex interface. So, let's compared both these tools to understand which tool is simple to use.

a) Jungle Scout: Ease of Use

Jungle Scout has a clean interface that is extremely easy for beginners. Everything is available on the dashboard, making it straightforward to do product research. To use it, you will only need to add certain filters like regions, specific keywords and seller kinds to help narrow your results. Then when you are done with the filters, click on the search button to get your desired results.

b) Helium 10: Ease of Use 

Helium also includes a simple interface but requires you to use a few steps, unlike the Jungle on the dashboard. For instance, you will need to click on the Black box to utilize it. It might appear like a straightforward process, but it can be abit complete for beginners.

4. Customer Support and Resources 

a) Jungle Scout: Resources and Customer Support

The Jungle Scout is a tool that will help you become a successful Amazon seller. It has a service like Jungle Scout Academy where its users can learn all they need to know about selling on amazon. It also contains a wealth of info in areas of its resources. Again whenever the user faces trouble while using the tool, you can contact the company's customer care personnel for help. The best bit is that this service is available 24/7.

b) Helium 10: Resources and Customer Support

Unlike the Jungle, helium 10 does not provide much training information. However, they will provide courses like Freedom Ticket, which will teach the seller how to sell on Amazon effectively. The downside is that you need to pay for one to access the course.

5. Pricing Comparison

a) Jungle Scout Pricing Plans

Jungle scout pricing plans are transparent and simple. Here you will find three main plans the basic plan, suite plans and Professional Plan.

The basic plan usually costs $49 per month, and it is best suited for beginners or new Amazon sellers. The suite plan usually goes for $69 per month, and it is specifically designed for an amazon seller looking to expand their business. On the other hand, the Professional Plan starts at $129 per month and is perfect for expert sellers.

b) Helium 10 Pricing Plans

The pricing plan of Helium 10 is abit different, seeing that it has four pricing plans the starters plan, Platinum Plan, Diamond Plan and the Elite Plan. The starter plan is a basic plan that usually goes for $39 per month. Mostly it is a package meant for training reasons.

The platinum plan will go for $99 per month, and it is best if you are starting your FBA business. The diamond plan usually costs $249 per month and is ideal for amazon sellers looking to expand their businesses. On the other hand, the Elite Plan package goes for $399 per month, and it is perfect for an expert seller that wants quick results.

Are Helium 10 and Jungle Scout Worth the Money?

Of course, both the Helium 10 and Jungle Scout are investing. The amazing bit is that this is an investment and not an expense since you can not succeed as an Amazon seller without these tools.

Jungle Scout, for an instant, is a web app that will get rid of dozens of hours of manual research. It eliminates the guesswork while selecting, sourcing and tracking a product. It shows you high-demand products, low-completion, demand and trending products to boost your Amazon business.

On the other hand, Helium 10 is a suite of tools to optimize your supply end-to-end. From discovering products to optimizing listings for increased rankings or sales to operating your account and obtaining refunds.


Conclusively the Jungle scout is the best tool for product research and beginners. Helium 10, on the other side, is the best overall, but it is not quite friendly for new sellers. In most cases, you will find that helium 10 is abit more extensive than Jungle Scout. However, Jungle Scout will be better if you only need a cheap product research tool.

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